EMB Marketing Sciences
“The way in which you organise and use customer data in your business can make a fundamental difference to the value you obtain from marketing budgets. EMB Marketing Sciences brings a powerful mix of technical, analytical and marketing strategy skills to insurance and non-insurance marketing issues across a range of countries in order to help companies save money and get better returns.”
Ian Liddicoat, Director of EMB Marketing Sciences
EMB Marketing Sciences combines strategic marketing, technical and analytical skills to address marketing issues with a relentless focus on improving the return on investment.
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We offer a new approach to the use of technology, data management and analysis that enables you to drill down into the complex inter-relationships within customer data deeper than ever before.
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We can help you make cuts to your budget without affecting the response you get from your media. We’ve helped brands like esure save millions without any reduction in sales or enquiries.
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We combine the skills of our marketing specialists with our sophisticated data analysis expertise to bring a forensic approach to delivering incremental profit for our clients and enhanced experience for their customers.
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EMB MediaOptimiser is unlike any typical media modelling solution. By using highly detailed historic data and media footprints it can accurately predict the outcomes of different media scenarios ultimately optimising your schedules and saving you money.
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High-profile clients including esure and British Gas have been extremely pleased with the results. We have helped reduce their spend by 30% without reducing response volumes.
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